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  • Zero Heat


    Love that effortless, air-dried look, but not the frizzy unruliness that comes with those blow-dry-free days?

    NEW Joico Zero Heat is the no-heat, no-hassle styler you need when you want to wear an air-dry style and still look polished. With two personalized formulas—for fine/medium or thick hair—that define and enhance your hair’s natural texture (while keeping frizz in check all day), it’s “no- blow” styling freedom for all.

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  • Jocio colour Therapy Lustre Lock Multi-Perfector Daily Shine and Protect Spray


    A dual-phase leave-in spray that fuses the hydrating benefits of exotic oils with a unique, damage-control formula.

    Creating a lotion-like dose of nourishment with every shake of the bottle, the formula locks in more than 89% of colour vibrancy after ten shampoos and deeply strengthens strands, reducing the appearance of split ends and frizz.

    Suitable for all hair types, colours, textures and lengths, the formula allows you to feel the joy of instant, tension-free wet combing as it swiftly detangles knots and coats tresses in protection against UV and heat-styling damage. Expect stronger, healthier strands that shine with vibrancy.

  • Joico Blonde Life Brightening Conditioner


    Revitalising and nourishing conditioner created specifically for bleached, double-processed or high-lifted blonde hair.

    Combining the weightless feel of a lotion with the high performance of a serum, the conditioner expertly softens and detangles whilst banishing brassy tones and promoting polished, radiant shine. Reviving the brightness of your blonde hair without weighing it down, the deeply nourishing emulsion contains a Bio-Advanced Peptide Complex that targets and helps reconstruct damaged strands, and an exotic blend of Polynesian and Tahitian Tamanu and Manoi oils that hydrate and increase shine. Hair is left illuminated with improved manageability and softness.

    Suitable for any bleached, double-processed, or high-lifted blonde hair.



  • JOICO Blonde Life Brightening Shampoo


    This nourishing shampoo is designed to preserve the longevity of blonde tresses while leaving strands cleansed and silky to touch.


    Infused with a host of fortifying ingredients, the formula utilises Smart Release Technology to help charge hair with recurring protection against damage caused by heat, styling and day-to-day wear and tear. Arginine, a naturally occurring amino acid, contributes to the overall strength of your locks, revitalising from root to tip with defensive properties.

    An expert fusion of hydrating Monoi and Tamanu Oil enrich tresses with a velvety-soft and glossy finish. Foaming into a rich, creamy lather, the blonde shampoo gently lifts away lingering dirt, grime and bacteria from the scalp through to the ends, resulting in clean, bright and shiny hair that won’t appear brassy or dull.

  • JoiFull Volume Conditioner (250ml)


    This conditioner promotes thicker, stronger, shinier strands.

    Designed for daily-use, the volumising conditioner fortifies locks with a strengthening arsenal of Rice Proteins, Bamboo extract and Lotus Flower – ingredients rich in amino acids, silica and minerals including magnesium and potassium. Utilising a patented unique delivery system (Smartrelease Technology), which packs the triple-powered ingredients inside an invisible liposome, the detangling conditioner offers continuous release to the hair, shielding it from recurring damaged caused by daily styling and wear. Wielding intense nourishing power, the conditioning formula creates full, airy and touchable body without weighing down your tresses.

  • JoiFull Volume Shampoo (300ml)


    This shampoo is formulated to maintain plush, long-lasting fullness for extraordinary body with a natural feel.

    Boasting a thick gel texture, the formula gently whisks away oil and dirt that weighs down fine hair. Brimming with amino acids and silica to elevate hair, the shampoo enriches tresses with Rice Proteins and Bamboo extract, utilising patented Smartrelease Technology.

    This unique delivery system packs the triple-powered ingredients inside an invisible liposome that offers continuous release to the hair, shielding it from recurring damaged caused by daily styling and wear.

  • Defy Damage Protective Shield (100ml)


    Protect and repair your locks with this powerful leave-in treatment.

    Designed to safeguard the tresses against the effects of daily heat styling, UV exposure and environmental pollution, this defensive formula revives dull, lacklustre locks. Building a shield against daily environmental aggressors, the pre-styling formula helps to prevent damage and colour fading, working tirelessly to maintain vibrant, healthy-looking locks. Rebuilding and reinforcing brittle strands, the formula helps to combat the breakage caused by heat styling. Transforming the tresses from dry and dull to soft and shiny, this treatment will reveal healthier-looking hair.

  • Defy Damage Protective Masque (150ml)


    From the defy damage collection, this masque has been specially designed to deeply nourish the hair while protecting against the effects of daily heat styling, UV exposure and environmental pollution.

    Without proper protection, these environmental aggressors can damage the hair and lead to dull, dry locks. Deeply replenishing, the hair mask is a powerful at-home hair treatment that works to rebuild broken hair bonds and reduce breakage. Penetrating deep within strands without weighing hair down, the hair masque infuses hair with a brilliant, bond-strengthening defence system to encourage heightened resilience and colour longevity. Hair is better protected against heat tools and feels instantly and touchable soft with a glossy shine.

  • Defy Damage Protective Conditioner (250ml)


    Nourish and safeguard your precious crown with this defensive conditioner.

    Uniquely designed, the formula works to condition the hair while protecting against the effects of daily heat styling, UV exposure and environmental pollution. Coating the strands with protection, the formula combats the damage caused by environmental aggressors and heat, which can lead to dull, dry and lacklustre locks. The bond-strengthening and colour protecting conditioner works to detangle strands while replenishing vital moisture and building resilience without weighing hair down. Creating an effective shield against daily damage, the treatment will leave locks feeling soft, shiny and healthy.

  • Defy Damage Protective Shampoo (300ml)


    This protective shampoo has been specially designed to cleanse the hair while safeguarding the strands against the effects of daily heat styling, UV exposure and environmental pollution.

    The bond-strengthening and colour protecting shampoo works into a rich and luxurious lather to lift away dirt, build-up, and impurities gently yet effectively without roughing-up the cuticle or stripping colour. The shampoo is packed with a cocktail of damage-preventing ingredients to keep strands looking healthy, resilient, and vibrant. Expect smoother, shinier-looking hair that feels clean and refreshed.

    Free from sulphates.