Zero Heat

Love that effortless, air-dried look, but not the frizzy unruliness that comes with those blow-dry-free days?

NEW Joico Zero Heat is the no-heat, no-hassle styler you need when you want to wear an air-dry style and still look polished. With two personalized formulas—for fine/medium or thick hair—that define and enhance your hair’s natural texture (while keeping frizz in check all day), it’s “no- blow” styling freedom for all.